Fresh ideas about design
The focal point of The Franklin Institute’s new LEED-Silver building addition is Your Brain, a dynamic new exhibit that will transport visitors to the scientific frontier of human brain exploration. At the heart of the exhibit is a vibrant Street Scene where visitors will experience their brains in action as they navigate a dizzying array of colors, patterns, shapes, and sounds.
The 1,700-SF Street Scene seamlessly integrates dozens of optical illusions and mind-boggling experiences. “Turn Your World Upside Down” is a 3D experience that literally rotates the room 360 degrees. Guests of Sara Bellum’s Inn will be equally off balance as they navigate a room tilted at 45 degrees.
UJMN Architects + Designers (now Strada) “master planned” the street, and designed all of the buildings, graphics, signs, and illusions, creating a densely layered experience that will cause visitors to marvel at the capacity of the brain and wonder about its potential.
Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...
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A story’s form should be organic— the moves it makes, the shape it takes. Initial visions of setting, theme, voice, and plot emerge as the writer intuits what the story needs without the anchor of minutia holding things back. Art is made.
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