About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Elevates Abby Mountain to Senior Associate

02.2018

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...

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611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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info@stradallc.com

Philadelphia

718 Arch Street
Suite 5N
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Street Talk

Fresh ideas about design

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Sorting patterns of activity in New York City’s Theater District

05.2014Firm news, Ideas, Places
By Edward A. Shriver, FAIA

Principal Ed Shriver has been researching, writing, and speaking for years about how people and commerce interact in urban environments. On Thursday at the AIA’s Retail and Entertainment Knowledge Community Conference, he will present New York City’s 42nd Street as a test case. Ed will explain patterns in the urban ecosystem of the Theater District and show how these represent ‘in situ’ responses to urban conditions.

The conference convenes in New York this year with the revitalization of the 42nd Street Theater District as the theme. Attendees will explore the district’s streetscapes and examine the effects of the renovating and re-purposing of historic entertainment venues. Read more about the conference>>

42ndSt-NYC-2

A founding principal of Strada, Ed is also the founder of the National AIA’s Retail and Entertainment Knowledge Community, a professional practice area dedicated to fostering the creation, discussion, and dissemination of knowledge about retail and entertainment environments.

Strada Elevates Abby Mountain to Senior Associate

02.2018Firm news, People
By Street Talk Editor

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...
Read more >>

The Craft of Story Building

02.2018Design, Ideas, Places
By Mason Radkoff, CSI/CCCA, LEED AP BD+C

A story’s form should be organic— the moves it makes, the shape it takes. Initial visions of setting, theme, voice, and plot emerge as the writer intuits what the story needs without the anchor of minutia holding things back. Art is made.
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