About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Elevates Abby Mountain to Senior Associate

02.2018

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...

Read More >>

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Street Talk

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Notes from John’s visit to New York City

06.2014Firm news, Places
By John Martine, AIA

Last month I was in New York attending two back-to-back AIA Knowledge Committee study seminars. The first was a one-day whirlwind examination of the revitalization of the 42nd Street/Broadway area, organized by Strada partner Ed Shriver, founder of the AIA Retail and Entertainment Knowledge Committee. Lectures were held in the New Amsterdam Theater in what was the former “Men’s Smoking Room” [1, 2]. The theater, former home to the famed “Ziegfeld Follies,” had been completely restored by Disney to its 1920s-era appearance. There were tours of additional theaters in the area as well. The seminar ended with an evening production of Disney’s “Aladdin.”

Former Men’s Smoking Room at New Amsterdam Theater

Former Men’s Smoking Room at New Amsterdam Theater

View of the dome

View of the dome

The next day I started on a three-day study tour with lectures along the way with the AIA Design Committee. Institutional site visits included Steven Holl’s Campbell Sports Center at Columbia and Weiss Manfredi Architects’ Diana Center at Barnard College [photos 3, 4, 5, 6]. The much talked about and visited “High Line” was seen despite sporadic downpours and strong winds. New work at Lincoln Center was included in our tour as well as the World Trade Center developments. A highlight of this segment was a preview of the 9/11 Museum prior to opening to the public. [7, 8, 9].

New sports facility at Columbia University

New sports facility at Columbia University

Laser-cut aluminum detail on exterior stair

Laser-cut aluminum detail on exterior stair

Glass façade at Diana Center

Glass façade at Diana Center

Roof garden at Diana Center

Roof garden at Diana Center

9/11 Memorial

9/11 Memorial

Columns from the destroyed towers stand at the entrance to the 9/11 Museum

Columns from the destroyed towers stand at the entrance to the 9/11 Museum

Inside the 9/11 Museum foundations of the former towers are part of the interior

Inside the 9/11 Museum foundations of the former towers are part of the interior

In addition to the grueling pace of the AIA seminars, I managed to sneak in a few receptions held in honor of the publication of the definitive monograph on the work of Hildreth Meiere. Meiere was a significant architectural artist of the early to mid-20th century whose works can be found in Rockefeller Center and the state capitol building in Lincoln, Nebraska. The co-author of the monograph, Kathleen Murphy Skolnik, is a personal friend, so it was great timing for being in New York. The final photos show the “Red Room” where the opening reception was held for this monograph [photos 10, 11].

The Red Room at One Wall Street

The Red Room at One Wall Street

Detail of wall

Detail of wall

Top photo: North Delegates’ Lounge at the UN in New York City, recently renovated by Hella Jongerius and Rem Koolhaas.

Founding principal John Martine mentors and leads Strada’s designers. His work has been recognized with over 40 design awards, many of which are for historic preservation and adaptive reuse projects. John gathers much inspiration from traveling to other cities, which have recently included Boston, New York, Tucson, Berlin, London, and Havana.

Strada Elevates Abby Mountain to Senior Associate

02.2018Firm news, People
By Street Talk Editor

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...
Read more >>

The Craft of Story Building

02.2018Design, Ideas, Places
By Mason Radkoff, CSI/CCCA, LEED AP BD+C

A story’s form should be organic— the moves it makes, the shape it takes. Initial visions of setting, theme, voice, and plot emerge as the writer intuits what the story needs without the anchor of minutia holding things back. Art is made.
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