About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

Strada Elevates Abby Mountain to Senior Associate

02.2018

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...

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Street Talk

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Nova Place: Reinventing a defunct mall as a high-tech hub

06.2015Building, Design, Firm news, Ideas, Places
By admin@stradallc

Every city has them. A large-scale “modern” development that seemed to make sense at the time but almost since its completion hasn’t quite functioned the way it was envisioned. The Allegheny Center Mall in Pittsburgh’s North Side is one example. But an exciting repositioning effort is underway that has the potential to reconnect the threads of the historic neighborhood and create a thriving urban innovation district through the Mall’s adaptive reuse.

The Mall landed like a giant spaceship on the historic core of Allegheny City—thanks to the planning of 1950’s urban renewal—erecting a fortress, complete with a moat of a roadway, in the process. This massive structure severed the historic grid and the connection between the North Side and downtown Pittsburgh.

Redick's plan of Allegheny City, 1787

Redick’s plan of Allegheny City, 1787

Once known as Allegheny City, the North Side was conceived in 1783 as an idealized town plan surrounded by a commons park. It blossomed into a dense city with the traditional elements of a city hall, library and market surrounding a classic town square. It was annexed to Pittsburgh in the late 19th century. However, the advent of urban renewal in the 1950s resulted in a modern plan to reinvent the area, which razed hundreds of buildings and converted what had been an open, walkable business district into the enclosed Allegheny Center Mall.

Strada is now working with Faros Properties, the new owner of the massive, one million square foot facility, to reinvent the Mall as a Live/Work/Play campus for high-tech companies, rebranded as Nova Place. To attract a broad market, ranging from corporations, entrepreneurs, and Millennials, to residents and visitors, the project will create a distinct character for Nova Place that is pedestrian-oriented, easily accessible, and integrated with its natural and physical surroundings.

Nova-Render2-575px

The design focuses on reinvigorating the public spaces to create a new identity and sense of place and reestablish severed connections to the surrounding city. Restoring the historic connection of Federal Street to Downtown as a pedestrian passage, and infusing common areas with restaurants and amenities will breathe new life into the place. It will also include a technology incubator to advance and promote the entrepreneurial community in Pittsburgh.

Nova-SitePlan-575px

The site is bolstered by its existing residential buildings (also under renovation by Strada), high visibility in the cityscape and proximity to the North Shore’s eateries and attractions, including PNC Park. Closer destinations like the New Hazlett Theater, Children’s Museum, and Allegheny Commons Park, offer tremendous opportunities for community connectivity and a new vitality through mixed use.

Read more about Nova Place Master Plan

Strada Elevates Abby Mountain to Senior Associate

02.2018Firm news, People
By Street Talk Editor

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...
Read more >>

The Craft of Story Building

02.2018Design, Ideas, Places
By Mason Radkoff, CSI/CCCA, LEED AP BD+C

A story’s form should be organic— the moves it makes, the shape it takes. Initial visions of setting, theme, voice, and plot emerge as the writer intuits what the story needs without the anchor of minutia holding things back. Art is made.
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