About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

The Integrated Design Practice

04.2018

"The more complex the ecosystem and the greater the diversity of its parts, the more successfully it can resist and recover quickly from stress. "

Read More >>

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Pittsburgh, PA 15219

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f: 412.471.5704

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Philadelphia

718 Arch Street
Suite 5N
Philadelphia, PA 19106

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Street Talk

Fresh ideas about design

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Evansdale Crossing—It’s all about connections

07.2015Building, Design, Firm news, Ideas, Places
By Stacey Blankin

You may have criss-crossed your campus hundreds of times, but it often takes a Placemapping® exercise to see a campus with fresh eyes and discover new opportunities.

When asked to develop a master plan for West Virginia University’s Evansdale campus, it quickly became apparent that the hilly suburban–style site lacked sufficient pedestrian pathways and distinctive places to give it a sense of identity. These became two of the main drivers of the resulting plan.

The effort also revealed the critical need for a vertical link to the campus’ PRT transportation system, an elevated automated people mover connecting WVU’s Evansdale campus with the original downtown Morgantown campus.

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The University’s PRT with the Upper Campus visible in the background and the Lower Campus in the foreground.

What wasn’t so apparent was the need for a physical hub—a “there” there—that would bring students, faculty, and the larger community together. This realization became the guiding principle for this project. Strada proposed an innovative “connector” building to establish horizontal and vertical connections in the heart of the campus at the crucial intersection of several academic and recreational districts.

 

The Master Plan identified the need for a vertical link to the PRT system, coupled with a campus-wide hub at a critical crossroads.

WVUConnector-CentralLocation1_575

The Master Plan identified the need for a vertical link to the PRT system, coupled with a campus-wide hub at a critical crossroads.

When Strada later teamed with the private developer Fresh Hospitality in 2012, “Evansdale Crossing” quickly morphed from a simple stair and elevator tower navigating the challenging topography into a five-story, 100,000-SF mixed-use social hub. This combination reflects a growing trend for many of the innovation districts Strada has helped develop, where places for both high-tech experimentation and conventional study are mixed with social areas for dining and leisure.

The resulting development will not only support traditional academic functions, including a one-stop student service center, but will also incorporate a cutting-edge Media Innovation Center for WVU’s Reed College of Media. Students, faculty, and the local community will enjoy several craft restaurants coupled with interior and exterior social gathering spaces. The Octane Lounge, Juice Bar and rooftop lounge on the fifth floor will form the backdrop of an energized “living room” with stunning views of the surrounding campus and mountains beyond.

4-WVU-EvansCrossing-labeled_575
As construction continues to progress, the building is coming into its own as a major new face of the Evansdale Campus. Once barely a blip on the campus master plan, Evansdale Crossing is already generating a new nexus on campus that will foster informal exchanges, meaningful discoveries and undoubtedly, lifelong connections.

2015.06-IMG_0002-adj_575

The Integrated Design Practice

04.2018Building, Design, Ideas, Places
By Claudia Saladin, ASLA, LEED AP

"The more complex the ecosystem and the greater the diversity of its parts, the more successfully it can resist and recover quickly from stress. "
Read more >>

Strada Elevates Abby Mountain to Senior Associate

02.2018Firm news, People
By Street Talk Editor

Strada, an industry leader in cross-disciplinary design, is excited to announce the elevation of Abby Mountain to Senior Associate. “Abby has been instrumental to Strada’s growth and success since 2002, and we are thrilled to advance her to this important position,” said Al Cuteri, firm principal and human resources leader. Abby joined Strada nearly 16 ...
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