About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

6 Signs Your Office Needs a Refresh

10.2017

When was the last time you refreshed your office, academic, or social space? If the answer is 10 years or more, it’s definitely time to consider making updates. Maintaining a workplace that is relevant and performative is critical to keeping a sharp competitive edge. It also helps recruit and retain the best talent while improving ...

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Pittsburgh

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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info@stradallc.com

Philadelphia

718 Arch Street
Suite 5N
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Street Talk

Fresh ideas about design

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Evansdale Crossing—It’s all about connections

07.2015Building, Design, Firm news, Ideas, Places
By Stacey Blankin

You may have criss-crossed your campus hundreds of times, but it often takes a Placemapping® exercise to see a campus with fresh eyes and discover new opportunities.

When asked to develop a master plan for West Virginia University’s Evansdale campus, it quickly became apparent that the hilly suburban–style site lacked sufficient pedestrian pathways and distinctive places to give it a sense of identity. These became two of the main drivers of the resulting plan.

The effort also revealed the critical need for a vertical link to the campus’ PRT transportation system, an elevated automated people mover connecting WVU’s Evansdale campus with the original downtown Morgantown campus.

PRT_575

The University’s PRT with the Upper Campus visible in the background and the Lower Campus in the foreground.

What wasn’t so apparent was the need for a physical hub—a “there” there—that would bring students, faculty, and the larger community together. This realization became the guiding principle for this project. Strada proposed an innovative “connector” building to establish horizontal and vertical connections in the heart of the campus at the crucial intersection of several academic and recreational districts.

 

The Master Plan identified the need for a vertical link to the PRT system, coupled with a campus-wide hub at a critical crossroads.

WVUConnector-CentralLocation1_575

The Master Plan identified the need for a vertical link to the PRT system, coupled with a campus-wide hub at a critical crossroads.

When Strada later teamed with the private developer Fresh Hospitality in 2012, “Evansdale Crossing” quickly morphed from a simple stair and elevator tower navigating the challenging topography into a five-story, 100,000-SF mixed-use social hub. This combination reflects a growing trend for many of the innovation districts Strada has helped develop, where places for both high-tech experimentation and conventional study are mixed with social areas for dining and leisure.

The resulting development will not only support traditional academic functions, including a one-stop student service center, but will also incorporate a cutting-edge Media Innovation Center for WVU’s Reed College of Media. Students, faculty, and the local community will enjoy several craft restaurants coupled with interior and exterior social gathering spaces. The Octane Lounge, Juice Bar and rooftop lounge on the fifth floor will form the backdrop of an energized “living room” with stunning views of the surrounding campus and mountains beyond.

4-WVU-EvansCrossing-labeled_575
As construction continues to progress, the building is coming into its own as a major new face of the Evansdale Campus. Once barely a blip on the campus master plan, Evansdale Crossing is already generating a new nexus on campus that will foster informal exchanges, meaningful discoveries and undoubtedly, lifelong connections.

2015.06-IMG_0002-adj_575

6 Signs Your Office Needs a Refresh

10.2017Design, Ideas, Places
By Tom Price

When was the last time you refreshed your office, academic, or social space? If the answer is 10 years or more, it’s definitely time to consider making updates. Maintaining a workplace that is relevant and performative is critical to keeping a sharp competitive edge. It also helps recruit and retain the best talent while improving ...
Read more >>

Strada Welcomes a New Marketing Manager, Rhonda L. Bolding, CPSM

10.2017Firm news, People
By Street Talk Editor

Strada is delighted to welcome Rhonda L. Bolding, CPSM to the firm’s talented and innovative team as our new Marketing Manager. Bolding will manage firm-wide marketing and public relations activities to support the strategic goals and vision of Strada, and to enhance their competitive position. Bolding’s focus will include local and regional markets as well ...
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