About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

6 Signs Your Office Needs a Refresh

10.2017

When was the last time you refreshed your office, academic, or social space? If the answer is 10 years or more, it’s definitely time to consider making updates. Maintaining a workplace that is relevant and performative is critical to keeping a sharp competitive edge. It also helps recruit and retain the best talent while improving ...

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Offices

Pittsburgh

611 William Penn Place
Suite 700
Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

Get Directions

info@stradallc.com

Philadelphia

718 Arch Street
Suite 5N
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Repositioning an urban mall

About this project

Since the Pittsburgh Downtown Plan of the 1990s, the Allegheny Center shopping mall has been marked as a zone to be reworked and reconnected to its surroundings. The construction of the mall in the 1960s disrupted the historic street grid of Allegheny City (annexed by Pittsburgh in 1907), and along with the burgeoning highway system, formed a barrier between the North Side and  downtown.

Strada worked with Faros Properties, who recently purchased this property, to create a master plan for its renewal. The vision outlines a number of clear goals: to strengthen the connection to downtown to invite pedestrian traffic; to connect with neighboring destinations, including the Children’s Museum of Pittsburgh and the New Hazlett Theater; to develop spaces that are attractive to high-tech innovators and other corporate tenants; and to reinvigorate public spaces both indoors and out. Re-branded as Nova Place, the former mall will include workspaces, improved common areas, restaurants, and retailers. A central plaza and an airy, freshly-planted central hall will continue the tradition of public greenspace established in the original plan for Allegheny City and its surrounding commons.

The Nova Place Master Plan aims to build connectivity within the community, activating an underused structure and bringing it forward as catalyst for the neighborhood.

Market Square Place

Downtown Pittsburgh

Google Pittsburgh

Bakery Square, Pittsburgh

Piatt Place

Downtown Pittsburgh