About Strada

Strada means “street” in Italian. Streets matter to us. They’re the fundamental infrastructure of our cities and the core of our civic lives. They’re the connections between buildings, people, and public spaces. This is why we’re so inspired by them and it’s a shared commitment to these values that brought our principals together. Just as people mingle on city streets, our office is a place where we freely exchange ideas, challenging and inspiring one another to create exceptional work.

Latest Post

The Craft of Story Building

02.2018

A story’s form should be organic— the moves it makes, the shape it takes. Initial visions of setting, theme, voice, and plot emerge as the writer intuits what the story needs without the anchor of minutia holding things back. Art is made.

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Pittsburgh

611 William Penn Place
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Pittsburgh, PA 15219

p: 412.263.3800
f: 412.471.5704

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Philadelphia

718 Arch Street
Suite 5N
Philadelphia, PA 19106

p: 215.440.0190
f: 215.440.0197

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Encouraging healthy eating habits through innovative design

About the project

Part graphic communication, part architecture, this project strives to tackle an urban challenge—providing access to healthy food in underserved communities across Philadelphia. We were tasked with raising the profile of five showcase stores in the Food Trust’s Healthy Corner Store Initiative.

To allow for replication throughout the city and perhaps the country, we developed a moderately-priced “kit of parts.” Exterior enhancements, including new awnings, lighting, planters, fresh paint, and signage all help “brand” the stores as places that offer fresh, nutritious foods.

Inside, we designed modular healthy hubs where shoppers can learn tips about healthy eating, attend a cooking demonstration, select nutritious recipes and shop for fresh foods. Each kiosk comprises shelving, a reach-in refrigerator, a demonstration table, a healthy eating guide, recipe cards, seasonal feature signs, a chalkboard, and pin-up space.

After the first three months of installation, sales of produce and water increased by almost 50% at “Fresh Corner” stores when compared to control stores.

“Profits are up since the store joined the program,” according to employee Pablo Díaz. “Before, we had this rack here with fruits and they would go bad,” he says, pointing to an unobtrusive stand at the back of the store. “Now people are buying it. Now they say, ‘You got tomatoes?’ And we say, ‘Yeah, over there.’ And they say, ‘Oh, you have everything!’ ”

– Pablo Diaz, Corner Food Market

The Creative Café @ Replica

Philadelphia, PA

Weavers Way Co-op

Philadelphia, PA